Ethoic Consulting · Knoxville, Tennessee
I design and build websites that feel like your business, explain what you do, and make the next step easy. If your site already exists, I can improve the pages and paths that matter most.
Custom design for your business.
Thoughtful on every screen.
Clear path to get in touch.
Site and accounts you own.
01 / Website services
A new site and a focused improvement are different jobs. We’ll choose the right scope after looking at what you have and what you need people to do.
01 / Create
For a business that needs a stronger home online.
From $3,500 for up to six pages
Larger sites are quoted to the agreed pages, content and features.
02 / Improve
For a site that works, but leaves people unsure where to go.
$2,000 fixed for one service path
Up to three pages improved, or one new page, with a before-and-after report.
Prices are plus applicable sales tax. You get the scope and price in writing before any work or payment. Need updates after launch? We can scope future changes separately once the site is in use. Not sure which you need? Start with a $750 Front-Office Check, credited toward the work.
02 / The thinking behind it
Give every page a purpose. Make your services, service area and next step plain to the people you want to reach.
Make the basics hold up. Build for phones, keyboard use, page speed and search engines without promising rankings.
Hand over something usable. Test the inquiry path, document the work and keep the site in accounts you control.
A client’s words
“Jake provided valuable consulting expertise along with exceptional website development. The finished websites are modern, visually appealing, classy, and thoughtfully customized to our needs.”
03 / How it works
A short conversation tells us whether your site needs a targeted improvement or a new build. I quote the scope before asking for access or payment.
Discover
We talk through the business, the audience, the current site and what a visitor should be able to do.
Define
You see the pages, content responsibilities, timing, price and what counts as finished.
Deliver
I build, test on real screen sizes, check the contact path and hand the finished work over.
04 / Questions
Yes. A new site is set up in your business’s own domain and hosting accounts, and changes to an existing site stay in the accounts you already use. If we stop working together, the site stays with you.
You pay your domain and hosting providers directly, not me. The sites I build are light enough that hosting is often free or a few dollars a month. I’ll show you the expected yearly cost before you decide.
Usually. A focused improvement works inside what you have, whether that’s WordPress, Squarespace, Wix or something custom. If moving would save you money or trouble, I’ll show you the yearly cost both ways and set up redirects so your existing links keep working.
No one can honestly promise that. I make your pages clear to search engines and AI tools, fix the technical problems I find, and measure inquiries before and after. Rankings also depend on things outside your website, like your Google Business Profile and reviews.
The facts about your services and service area, photos of your own work if you have them, and someone who can approve wording quickly. I write the first draft and you correct anything that isn’t right. I won’t add reviews, numbers or claims you haven’t given me.
Plan on one to two weeks for a focused improvement once we agree on the scope, and three to six weeks for a new site. Most of the difference comes from how quickly content and approvals come together.
I do. I’m Jake Bowser, founder of Ethoic Inc in Knoxville. I take on a small number of projects at a time and reply within one business day.
Start here
A few questions, about a minute. I read every one myself and reply within one business day with a sensible next step. No access or passwords needed.
Jake BowserFounder, Ethoic Inc
Rather write? hello@ethoic.com
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